Overview

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, gives fresh approaches to online marketing and sales, explains the key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L sheet that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice.

Reviews

“Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again.”  —Rod Colvin, president, Addicus Books

"Publishing for Profit is practical and laser-sharp. Whereas many business books are broad in applicability, this book is specifically about publishing. It is an essential reference for small and large publishers alike." —Angela Bole, IBPA Executive Director

"The bible of the industry." —Associated Press

"One of the best references available today . . . providing a solid foundation and answering every question." —Jan Nathan, former executive director, Publishing Marketing Association

"Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear." —Judith Applebaum, author of How to Get Happily Published

"As long as publishers and authors follow the steps in Woll's book, the future [of book publishing] could be bright." —Book Marketing Buzz Blog

"Fantastic. Publishing for Profit has been an invaluable resource to me." —Joe Vallina, MSM, publisher American Nurses Association

"Publishing for Profit is an excellent primer for those less confident about their knowledge of the print book business." —Talking New Media

Author Biography

Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, among them vice president and general manager of the Professional and Trade Division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and as vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks. She lives in Naperville, Illinois.