Suggested reading from Chicago Review Press
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Successful Bottom-Line Management for Book Publishers
By Thomas Woll, Foreword by Dominique Raccah
LANGUAGE ARTS & DISCIPLINES
400 Pages, 6 x 9
Formats: Trade Paper, EPUB, Mobipocket, PDF
Trade Paper, $26.95 (CA $31.95) (US $26.95)
ISBN 9781613749739
Rights: WOR
Chicago Review Press (Apr 2014)
Overview
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, gives fresh approaches to online marketing and sales, explains the key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L sheet that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice.Reviews
“Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again.” —Rod Colvin, president, Addicus BooksAuthor Biography
Thomas Woll is president of Cross River Publishing Consultants. He has held a variety of executive positions in publishing, among them vice president and general manager of the Professional and Trade Division of John Wiley & Sons; publisher of Storey Communications/Garden Way; and as vice president and publisher of Rodale Press's book division. He lives in Katonah, New York. Dominique Raccah is the president and founder of Sourcebooks. She lives in Naperville, Illinois.