CRP's Blog

‹ Back To All Posts
April 15, 2020

How to Continue to Promote Your Book While Staying Inside


As we navigate through these unprecedented times, we’ve had to become more creative and bolder in our efforts to amplify the voices that reach beyond the trends, but one thing remains the same: we’re here, and we’re listening to you.

We are carefully monitoring Covid-19’s impact on books. Our priority is to have the best outreach for your book while also keeping in mind public health. We’ve rounded up ideas, vendors, and useful links to help you promote your book on top of our efforts. For any questions or ideas, please contact your marketing lead.



While several indies have had to close their doors to customers, many of them are still doing amazing work in their communities to make sure their patrons get the books! Check out the links below to see how you can support their efforts.



While Barnes and Noble had to close 400+ stores around the country, they’re still actively supporting our books with order placement and online order fulfillment or curbside pickup in select locations. Be sure to help drive direct orders for your book by mentions on your social media.



 In an effort to help the parents and teachers who are now faced with learning how to homeschool their children or navigate e-learning for the first time, we’re proud to announce our e-learning companion website:

This website includes e-book suggestions and hands-on, educational activities separated into four subjects: STEM, Language Arts, Social Studies, and Art. It also includes recommended readings for different age groups as well as for parents. Finally, we wanted to get all of you involved as well, so there is also a section where parents or teachers can request an author to host their next lesson plan. Interested in participating in an author lesson? Contact your marketing lead.



In line with keeping safe and practicing social distancing, some buyers may be wary about purchasing print copies of books, but we are in luck as all of your titles are also available in e-book formats. Remind your followers that your book is available in e-book and recommend they check out vendors such as AmazonApple and other select vendors. We are currently working with those partners for enhanced titles spotlights and promotions.

We will also be supporting e-book sales of your titles with a library sale for OverdriveBibliotheca/3M, and Axis 360/Baker & Taylor. This sale will focus on librarians who are looking to stock up their digital libraries as more and more libraries are having to close during this time of uncertainty with the coronavirus. In the past, these large sales drive new traffic and stimulate purchases that wouldn’t have happened at full price.



While the ability to host in-store events is on hold, the marketing team continues to look into fall book festivals and holiday events. In the meantime, we’re thrilled to explore digital event opportunities with you. Here’s a round-up of some streaming events that have received good feedback. Check out the links then contact your marketing lead if you’re interested in one of these events or have some of your own that you’ve found.

  • Connect with your local libraries to do an online reading.
  • Check out your local indie bookstore’s website to see if they’re hosting live events. Barbara’s Bookstore is one indie that has reached out directly and is taking writers from all over the country. Click here for the details.
  • PBS Kids is offering an opportunity exclusively for children’s book authors. Click here for their submission guidelines.
  • A Mighty Blaze is doing events for any spring author who had a book tour cancelled due to Covid-19. Click here to learn more.
  • Quarantine Book Club is currently a popular option using Zoom and takes pitches directly from authors. Click here for information.
  • Join an existing book club or start a new one with other authors you know. Click here for some ideas.


Now, more than ever, is also a time to use your connections with influencers and revenue-sharing partners. Don’t forget to share your ideas with your marketing lead.

And remember, our warehouse is still open and filling any consumer direct orders so feel free to direct followers to your book page on our our website.


No Comments

No comments yet.

Leave a Reply