Events & Author Appearances

Jul
29
Pilsner
Meet the Author: Tom Acitelli
Virtual Talk for the Brewseum, (map it)
Wednesday, July 29, 2020

Author Tom Acitelli will have a virtual event for his new book Pilsner. https://bit.ly/2Oi1zJn



related book
Pilsner
Pilsner ›
By Tom Acitelli

Trade Paper

Published Aug 2020

Pilsner tells the remarkable tale of the world’s most popular beer style. It begins with its humble birth in a far corner of the Austrian Empire in 1842, goes through its zenith and near death during Prohibition in the United States, and concludes with its present dominance worldwide. Pilsner was born during a remarkable mid-nineteenth-century epoch, and this first biography of the style places it in its historical context, where it intersected with revolutions in politics and technology, including the railroad, refrigeration, and germ science. The book shatters myths about pilsner’s very birth and about its immediate parentage, showing that it’s largely a German invention rather than a Czech one. Pilsner also pops the top on new insights into the style and into beer in general through a character-driven narrative that shows how pilsner influenced everything from modern-day advertising and marketing to today’s craft beer movement—which is driven by a reaction to pilsner’s dominance in the form of brands such as Budweiser, Bud Light, Miller Light, Heineken, and Snow (the world’s best-selling beer, a pilsner out of China).