In addition to title-specific marketing efforts, each title also benefits from a targeted, sales-driving publicity campaign. Chicago Review Press’s in-house team works closely with acquisitions editors, the marketing manager, and each author to generate buzz and drive consumer sales for your title during the months surrounding its publication date. They routinely secure media hits in:
Our publicists focus their efforts on the six months before and three months after publication for a title’s media outreach. They construct timely, custom news- and feature-oriented pitches and press materials for every title. Each campaign is customized based on feedback from acquisitions editors and authors and may include outreach to book trade, magazines, newspapers, news syndicates, radio shows, television shows, and online media depending on the subject of the book and the author’s platform and availability. Galleys (uncorrected page proofs that are bound into book form) are distributed for every book to select media about four months before the book’s publication date. The publicity team also mails finished copies of your book to a wider list of media with the aim of drumming up as much attention as possible. Throughout the campaign, publicists will diligently follow up with every media lead while reevaluating the initial publicity plan in order to continue to strive for optimal sales success. For authors considering a tour or a book signing, publicists will arrange for local media support, provided the event is open to the public. Lastly, the publicity team works closely with authors and editors to preserve the integrity and message of your book and to take advantage of any ideas you may bring to the publicity campaign.
Your publicist will also perform a seasonal catalog mailing to hundreds of media contacts and send review quotes to Amazon.com, BN.com, and other online retail outlets on a regular basis to ensure the most persuasive data is available for consumers’ consideration. Finally, a Chicago Review Press publicity representative regularly attends BookExpo America, the industry’s largest North American trade show.
As our publicity department manages all media relations for authors and titles, there is no need to hire a freelance publicist. If you are interested in doing so, please contact your acquisitions editor to discuss.